First time I’ve heard of it, which is a shame, because it’s a worthy cause, probably even more worthy than the pink ribbon campaign against breast cancer.
What is it?
Pornography, an international scandal which demeans and creates victims several times removed from its production – by influencing the attitudes men (and women!) have toward women and children.
Excellent article from Town Hall on the matter, here.
Many thanks to Mary T for the link.
Laura Lowder - One Woman's Thoughts 
Laura, this is an excellent cause. Pornography is one of the biggest obstacles to healthy Christian marriage in our time. The availability and the anonymity thanks to the WWWeb makes it a very powerful temptation, especially for men. I commend your bringing this to attention. We desperately need a wholesome Catholic/Orthodox sexual ethic. God bless.